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Customerthink

  • 30articles · 30d
  • 1+ day agolatest article
  • Aug 18, 2026earliest in window
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News

CustomerThink
customerthink.com > nine-in-ten-say-businesses-are-failing-to-put-people-first-in-employee-experience-transformation

Nine in ten say businesses are failing to put people first in employee experience transformation

1+ week, 9+ hour ago   (310+ words) NEW YORK, SEPTEMBER 3, 2026: Nine in ten design and experience professionals believe employee experience transformation is being undermined by organizations failing to put people first, according to a new poll from Wipro’s experience innovation company, Designit. The findings suggest that the…...

CustomerThink
customerthink.com > how-b2b-marketers-can-help-buyers-and-ai-understand-their-content

How B2B Marketers Can Help Buyers -- and AI -- Understand Their Content

2+ week, 2+ day ago   (883+ words) B2B buyers increasingly rely on AI to interpret marketing content. Marketers who understand their buyers can structure content with the context, clarity, and relevance needed to influence both human decisions and AI-generated recommendations. AI may help us create scale for content,…...

Customer Think
customerthink.com > new-ttec-digital-study-finds-that-while-ai-adoption-is-nearly-universal-most-models-processes-and-teams-arent-ready-to-realize-roi

New TTEC Digital study finds that while AI adoption is nearly universal, most models, processes, and teams aren’t ready to realize ROI

3+ week, 2+ day ago   (140+ words) The research points to the practice of bolting advanced AI infrastructure onto rigid, pre-AI operating models as the primary reason for stalling ROI. Further, only 1% of executives describe their current operating model as highly adaptive and built for continuous change....

Customer Think
customerthink.com > why-you-shouldnt-rely-too-much-on-best-practices

Why You Shouldn't Rely Too Much on Best Practices

3+ week, 5+ day ago   (635+ words) Many marketing leaders and frontline marketers have a “thing” for marketing best practices. And, it’s easy to understand why. Marketing success is difficult to achieve and even harder to sustain because the marketing environment is always changing and because it’s…...