4+ day, 10+ hour ago   (274+ words) As the nation prepares to mark the 25th anniversary of the Sept. 11 terrorist attacks and the Atlantic hurricane season enters its historically busiest stretch, the FCC is using National Preparedness Month to remind Americans — and itself — that communications planning needs to…...

5+ day, 11+ hour ago   (283+ words) The number of people working in advertising and public relations was also weaker last month. BLS says the ad sector’s workforce decreased 0.8%. That puts it at 476,000 — down about 6,900 jobs from a year earlier across the entire industry. The big picture…...

6+ day, 10+ hour ago   (202+ words) Because knowledge leads to authority. Authority leads to less micromanagement by the client. Less micromanagement leads to you controlling the buy. Somewhere out there is a salesperson who has been reading the same rate card since 2019, pitching the same three…...

6+ day, 10+ hour ago   (257+ words) U.S. retail sales during the November-December holiday season are expected to surpass $1 trillion for the first time, according to a 2026 holiday forecast from Bain & Company. The consultancy projects holiday sales will increase 4.5% from a year earlier, exceeding the 3.5% growth recorded during…...

1+ week, 4+ day ago   (265+ words) The Local Media Consortium has launched a new program aimed at helping local media companies evaluate and implement artificial intelligence strategies to improve operations, business performance and long-term sustainability. According to a news release, the AI Accelerator will include an…...

2+ week, 5+ day ago   (336+ words) Insideradio.com Entertainment data company Luminate has announced a new framework for adding labels for AI-generated content on its platform later this year, which will be visible to its customers and partners.Luminate serves as the primary data provider that…...

2+ week, 6+ day ago   (369+ words) At a point where, according to a Quantilope study, weekly use of AI among Americans is at 50% – matching the level of internet use in 2001 – AI brands would be smart to market their applications for the workplace, as the study finds…...

3+ week, 8+ hour ago   (471+ words) Draper Media’s push to build a nine-station cluster in Salisbury, DE-Ocean City, MD has drawn opposition from one of its local competitors, setting up a fight over whether an oversized cluster would strengthen competition or make it harder for smaller…...

3+ week, 2+ day ago   (587+ words) Insideradio.com Trouble sleeping?...

3+ week, 3+ day ago   (315+ words) Insideradio.com If the future of media planning and buying is artificial intelligence, then it has already arrived Butler/Till, an independent media agency, has completed the first agentic streaming audio and podcast ad campaign with iHeartMedia It is believed…...